What are backlinks and how to create quality backlinks?

What are backlinks and how to create quality backlinks?

If you are a beginner in search engine optimization, you may know about backlinking that helps to rank websites in top search results. In this beginner guide, we will cover the background of backlinks. After reading this article, you will have a complete understanding of the pros and cons of backlinking. However, we are going to discuss everything about backlinks here in this article:

  1. What are backlinks? 
  2. Types of backlinks?
  3. Why are they important?
  4. How can you create quality backlinks?
  5. Quality you need to maintain while building backlinks?
  6. What are the free ways to create quality backlinks?


First of all, you need to understand a few things about how Google determines the quality of backlinks. Google uses different criteria to determine the quality, accuracy, and power of each link pointing to your site. There are many types of quality backlinks you can create for your website.


In SEO (search engine optimization), a backlink refers to an outbound hyperlink from one web page to another. In other words, site “A” links to site “B” in the form of text, image, or URL. When you click on it, it opens the URL (website address) embedded in the hyperlink it is pointing to.

There are two types of backlinks: do-follow and no-follow. The readers can’t see any difference between no-follow and do-follow backlinks. The difference is in the source code. There is a specific tag in the source code “rel=no-follow” that determines how Google and other search engines find the backlink, which in turn determines the impact of the backlink on your SEO profile.

The importance of backlinks

Links are the most important part of SEO that helps to rank your website to the top of the search engine result page (SERPS). Their role is about 90% of all primary rankings on Google and other search engines. It is not just enough to promote your website on social media platforms.

Because linking is an important part of SEO, search engines use sophisticated algorithms to determine how pages relate to each other. They evaluate the popularity and capabilities of websites, based on the number, relevance,, and ranking of pages associated with them. They take into account other factors such as spam and the trustworthiness of each site.

Trusted websites often have links to other trusted websites. Spam websites have few links and untrusted sources. There are many types of backlinks in general. Let’s get into the basics:

Type of Websites Where You Can Create Backlinks For Your Website

There are several websites that can provide a backlink to your website, which includes:

  1. Citations
  2. Directory Submission
  3. Social Bookmarking
  4. Article Submission
  5. Image Submission Sites
  6. Guest Posting Websites
  7. Press Release Articles
  8. Forum Posting
High Quality Backlinks

Quality you need to maintain while building backlinks?

1. Anchor text

Use anchor text when inserting links. This refers to the targeted keywords used in the article or content. If you use anchor text to link to your site, it is more likely to rank well in search engine results pages (SERPs).

2. Neighbor connection

Search engines can find out where the link is pointing. For example, if website “A” contains a high spam score, it must be linked to other spam sites. Choose your backlinking site carefully. Do not just use or try to get links from any site. There are many SEO tools that can help to find spam scores and the trust flow of the websites.

3. Relationship markers

SEO experts disagree with how search engines evaluate social media links. However, they are believed to be important when it comes to increasing website traffic.

4. Affiliate Links

You need affiliate partners to gain trust and authority in search engines. Go for partners like Wikipedia, which is famous and trusted because thousands of sites are linked to them. Other affiliates should be the site in your niche or company. These latter partners are more important than general partners or even non-topic sites.

5. Trust Ranking

Search engines algorithm can detect untrusted links based on the quality of website. Professional links include access to links from highly trusted websites. For example, academic and government websites as well as nonprofit websites.

6. New status

Backlinking is an ongoing process in which you continue to create additional quality links. This is because over time your competitors are creating more links than you. Google uses the latest version of backlinks to determine the popularity and relevance of websites and web pages.


What are the free ways to create quality backlinks?

After looking at different aspects of link building, let’s take a look at the types of links you will interact with:

1. Editorial link

These are also called natural connections. These are provided directly by pages and other sites that would like to link your business or even your content. Everything you need to get good content on your site and make it known.

2. Engagement

Designing these links is also called starting an external relationship. To create them, you need to send an email to bloggers and ask for a link, submit your site to a directory, or even pay for a list. You will want to create a useful plan to explain to them why they are interested in creating the link. You can also fill out a submission form at the donation website, or convince an academic and your content to qualify for the program.

3. Self-contained links

These are also called non-editorial links. These are created through conference signatures, user profiles, guest signatures, and blog descriptions. Of course, these have a low cost, but they can still have a full effect. However, many of these links can cause search engines to identify your site as spam.

Expert Link building Plan

Expert link building plan

Let’s take a look at a few link building tips that will produce the best results:

1. Encourage customers to link to your site

If you have regular collaborators or even loyal customers, you can send them affiliate badges. These are the graphic icons that link to your site. You can compare this to having customers wear your company t-shirt or have your own sticker.

2. Make a blog

It is a plan that is not only popular but also very useful. In fact, it is even supported by Google engineers. Blogs allow for the constant distribution of new content, help to participate in various web conversations, as well as get listings and links from other blogs, guest posting sites and press release websites.

3. High content

This is also called link-baiting. Your content should be based on different aspects: advertising, humor and profitability. Therefore, it is almost impossible for users to distribute it, as well as webmasters who can do it through links. These high quality votes are very important to build trust and authority and help improve the ranking of your site.

4. Media benefits

Your content should be relevant news. In addition, you can donate, write about controversial topics, or launch new products. If you can capture the attention of bloggers, news outlets or journalists in general, you will get a useful link.

5. Build relationships with leaders

Collaborating with a significant number of competitors in a niche is a very effective link-building strategy. Start by identifying the main effects from BuzzSumo for example. After finding one, do research on them, such as interviews with journalists, internet presence, and if possible, the source of their backlinks. Make initial contact through money-baiting, which refers to their expertise. Ask for an interview, agree to their terms, and give as many topics as you want the authority to discuss. You can send them an area to cover ahead of time for support.

You can create landing pages in all areas and use other methods such as hosting other webmasters and sharing videos and content on social media. Ultimately, your site will not only be considered high quality, it will be considered reliable and trustworthy, but you will also develop a relationship with the owner, which will increase trust and, in return, increase website traffic. 


Search engines reduce paid links in the SERPs as well as automated link-building applications. They may not catch them all and damage them, but if they are caught, there is a severe punishment that goes down the website rankings very well. Read Google’s SEO guide to better understand what you should not do.

Creating a professional connection has many facets. Make sure your site ranks higher on the search engine results page (SERP), use the procedure described above. In the long run, your efforts will be rewarded. Avoid top-notch SEO techniques that will affect your rankings negatively if search engines identify your site as spam.

Comment (1)

  1. […] If you don’t know what backlinks are and how you can create quality backlinks. Read this article. What are backlinks and how to create quality backlinks? […]

    January 31, 2022 at 9:49 pm

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